U.S. Farm Data FAQs
What is “U.S. farm data”?
U.S. farm data is information about farms, ranches, cattle farms that helps you plan sales, research, outreach, and marketing—such as crop type, acreage/farm size, location, and other relevant attributes used for targeting and segmentation.
What makes FarmProducerData different from generic “U.S farm data ag audiences”?
Generic audiences are often broad and guess-based. Verified farmer data helps you target precisely, which can reduce wasted spend and improve performance—like lower cost per qualified lead, higher response rates, and cleaner territory execution.
What can I target or segment by?
Common segmentation options include:
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Crop type (ex: corn, soybeans, cotton)
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Acreage / farm size
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Geography (state, region)
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Additional high-value attributes used for campaign planning and execution
Do you cover most U.S. farms?
Your site states coverage of 90%+ of U.S. farmers and ranchers (with verified profiles) and reaching over 2 million U.S. farmers.
What are examples of U.S farm data lists or audiences I can build?
Examples include:
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“Top soybean producers in [State]”
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“Large-acre corn operations over [X] acres”
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“Cotton growers with [specific attribute/use case]”
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“High-value farms by [category/criteria]”
How do you deliver the U.S. farm data?
You can use data for targeting and activation through secure delivery methods or through platform-based activation (see next question).
Can you activate U.S. farm audiences directly in ad platforms?
Yes—your U.S. farm data page lists activation through major channels like:
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LiveRamp
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Meta/Facebook
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The Trade Desk
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DV360
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Google Ads
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Email/Mail campaign platforms
Who typically uses your U.S. farm data?
Teams selling into U.S. agriculture—especially those targeting large-acre operations—use it for sales targeting, lead generation, territory planning, and marketing.
How do we get started with pricing or a sample?
The fastest next step is contacting your team with what you sell, who you want to target (crop, geography, acre threshold), and how you plan to use the data.
Ag Marketing FAQs
What is “ag marketing” (agricultural marketing) for farmer audiences?
Ag marketing is how ag brands reach, educate, and convert farmers using the right channels and messaging—built around farmer needs, timing, and ROI.
Do you offer marketing strategy only, or full execution too?
Your site positions FPD as farmer-first with support that combines data + strategy + execution, including “full-stack marketing execution.”
What marketing channels do you support?
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Programmatic advertising
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SEO
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Paid social
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CTV
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Direct mail
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Email automation
How does farm data improve marketing performance?
Data lets you:
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Target the right farms (instead of broad audiences)
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Personalize messaging by crop/region/farm size
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Track performance and optimize faster
What do you need from us to run an ag marketing campaign?
Typically:
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What you sell (product/service)
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Ideal customer (crop, acres, region)
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Target states/regions
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Budget range + timeline
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Primary goal (leads, awareness, dealer traffic, trials recruitment, etc.)
Can you run marketing while also providing the data?
Yes—that’s a key positioning on your site: data + marketing together so campaigns launch faster and targeting stays consistent.
Do you help with measurement and analytics?
Yes, advanced marketing analytics and tracking/optimization are provided.
On-Farm Trials FAQs
What do you mean by “on-farm trials”?
On-farm trials are product tests run with real producers (often strip trials) to validate performance, build confidence, and support commercialization.
What does FarmProducerData handle for on-farm trials?
Recruitment of the right cooperators
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Agreements / requirements clarity
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Light-touch coordination to keep sites on protocol
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Harvest data capture + reporting that’s usable
What types of companies use your trials service?
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Biologicals & biostimulants
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Seed treatments
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Specialty fertilizer & nutrient efficiency
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Crop protection & adjuvants
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Precision ag tools needing agronomic validation
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New product launches needing multi-state proof
How do you recruit the right cooperators?
Crop and geography
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Farm size / acres
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Equipment capabilities (example: yield monitor)
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Operational fit and timing
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Willingness to share harvest data
What is the output of recruitment?
A confirmed list of cooperators who meet the criteria and are ready to run the trial.
Do you help with protocol and trial setup?
Strip trial layout guidance
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Treated vs. control requirements
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Timing windows + check-in schedule
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Data capture checklist (photos, application details, harvest exports)
How do we start an on-farm trials project?
Contact our team